Industry Trends

On March 3, 2025, Xi'an Natural-Field Bio-Technique Co., Ltd successfully released new products of NF Ashwa Ashwagandha extract series, including two innovative products: Instant Debittered Ashwagandha Extract and Debittered Ashwagandha extract. This new product release marks a new level of technological breakthrough and market leading ability for Natural Field Bio Technique in the field of functional raw materials.

As a high-tech enterprise specializing in the field of nutrition and health raw materials for 20 years, Xi'an Natural Field Bio Technology Co., Ltd has always adhered to the service tenet of "Rigorous standard, Stable quality, Fast delivery!" since its establishment in 2005, and has established a benchmark image in the industry with excellent product quality and efficient service system. With continuous investment in the research and innovation of health raw materials and precise insights into market demand, Natural Field Bio Technique has provided high-quality raw materials and customized solutions to numerous nutrition and health enterprises worldwide. Its products are exported to 86 countries and regions including the European Union, the United States, and Southeast Asia, and have been awarded the honorary title of "Quality Supplier" by industry associations for consecutive years.

The survey data shows that the global market size of Ashwagandha will be about 650 million dollars in 2022, and is expected to reach 1.2 billion dollars by 2030, with a CAGR of about 8.5%. In the Chinese market, the market size of Ashwagandha extract will be about 15 million yuan in 2023, with an annual growth rate of 20%. Global health awareness is increasing, and the demand for natural source nutritional supplements in the market is growing. In the Asian region where Ayurveda originated and developed, people usually prefer traditional herbs rather than chemical drug intervention, so the Ashwagandha extract and related formulas are more familiar. Let's review the main content of this press conference together.

1.NF Ashwa  Instant Debittered Ashwagandha Extract： Improve dissolution speed and open up diversified applications

In the application of ordinary Ashwagandha extract, when it is tried to add it to a drink or oral liquid, sedimentation or caking often occurs, which not only affects the appearance and beauty of the product, but also reduces the taste experience. This problem has limited the application of Ashwagandha extract in the field of functional drinks in liquid form.

With NF Ashwa The 5% listing of Instant Debittered Ashwagandha has resolved this issue. Its good water solubility enables it to quickly and uniformly disperse in solution, achieving efficient and stable solubility. Whether it's capsules, oral liquids, or solid beverages, Instant Debittered Ashwagandha provides terminals with more convenient and efficient nutritional solutions. Make healthy drinks rich in Ashwagandha nutrients a reality, meeting consumers' dual needs for deliciousness and health.

2. Debittered Ashwagandha extract: improves taste and reshapes flavor

The bitter taste of ordinary Ashwagandha extracts has certain limitations in taste experience and product development. Although this bitter taste does not affect its health benefits, it may lower consumer acceptance in practical applications. To address this issue, we have launched NF Ashwa Debittered Ashwagandha 5% through technological optimization.

Debittered Ashwagandha extract adopts a mild de bittering process, which significantly reduces its bitterness while retaining the core active ingredients of drunken eggplant. This improvement makes the taste of the product softer. This means that while enjoying delicious food, it is easier to absorb the nutritional components of drunk eggplant. This improvement brings new opportunities to the industry and provides more directions for product development. 

3. Empirical effectiveness, efficacy experimental verification

This experiment established a zebrafish anxiety model, administered water-soluble samples, and set up normal control group, model control group, and experimental group. The total movement distance of zebrafish was detected by a behavioral analyzer, and the statistical analysis results of this indicator were used to further confirm its mechanism of relieving anxiety.

This experiment established a zebrafish insomnia model, and set up a normal control group and a model control group. Water soluble samples were given, and behavioral analyzers were used to detect the 1-hour awakening activity and total awakening time of zebrafish. The statistical analysis results of the above indicators were used to evaluate its mechanism of improving sleep.

In this experiment, zebrafish experimental samples were selected, and water-soluble samples were given. At the same time, a normal control group, a model control group, and an experimental group were set up. By analyzing the remaining number of fluorescent particles in zebrafish, the statistical analysis results of this indicator were used to evaluate its mechanism of enhancing immunity.

The release of NF Ashwa Instant Debit Ashwagandha 5% and NF Ashwa Debit Ashwagandha 5% not only continues Natural Field's consistent high-quality standards, but also achieves significant breakthroughs in technology. The launch of two new products will inject new vitality into the global nutrition and health industry, helping customers create more competitive end products. 

In the future, Natural Field Bio Technique will continue to be driven by technological innovation and customer-oriented, committed to providing more high-quality and efficient functional raw material solutions for the global market, and promoting the sustainable development of the nutrition and health industry.